Welcome to my blog, where art meets strategy, and creativity fuels innovation. I’m Ashton Hanson, and I’ve dedicated my career as a Creative Business Strategist to the fusion of graphic design and business acumen. Today, I want to share with you the story of my journey and the lessons I’ve learned along the way.
Illustration: The Heartbeat of My Craft
Before the logos, the brands, and the user interfaces, there was the pure joy of illustration.
As a child, I found solace and expression in the tip of a pencil and the endless possibilities of a blank page. This first love has never left me; it runs like a golden thread through all my work, infusing each project with a sense of wonder and originality.
From Concepts to Reality: The Birth of a Brand
My adventure began at HUB Tablet, a Norwegian tech start-up where I embraced the challenge of logo design. It was more than creating an image; it was about encapsulating a vision. The logo was just the beginning. From there, I crafted a brand identity, selecting fonts and colors that spoke the language of innovation.
Crafting the User Experience
The exterior casing of a product is its handshake with the world. I designed various prototypes, refining them until we had a design that said, “Welcome, let’s change the world together.” This attention to detail extended to UI design, where I brought the interface to life using Illustrator and Figma, ensuring every interaction was intuitive and engaging.
Pitching the Dream
A pitch deck is a storyteller’s canvas. I combined Photoshop, Illustrator, and InDesign to weave a narrative that captured the hearts of investors. The result? Our client secured interest from prestigious hotel branches and a grant from “Innovasjon Norge” for further development.
Social Media: The Digital Canvas
At May Marketing, I managed social media content for 26 clients, tailoring strategies to amplify their brand voice. The result was a tangible increase in ROI and a doubling of social media followings, proving that good design is good business.
The Mailbox Revolution
With Everything Marketing, I learned that even traditional mediums like direct mail could be revolutionary. Designing for print taught me the power of tangibility in a digital world. We didn’t just reach mailboxes; we created experiences that resonated with hundreds of clients, including national chains.
The Toolbox of a Creative Strategist
My skills are my palette, and my competencies are my brushes. From typography to motion graphics, each project is a chance to paint a new masterpiece. Whether it’s through Adobe Creative Suite, Figma, or the rhythm of a jingle, I bring ideas to life.
The Classroom of Experience
My formal education at the Art Institute of Dallas laid the foundation, but the real learning came from the canvas of experience. Every client, every project, every challenge has been a brushstroke in my career.
A Legacy of Creativity and Strategy
Versatile Creativity: My diverse skill set breathes life into marketing strategies. I produce memorable music tracks and showcase my professional dance skills in hip-hop, popping, and illusionary styles, adding a dynamic edge to branding.
Visual Storytelling: As a seasoned graphic designer, I craft stories that not only look good but also connect emotionally with viewers, creating a lasting impact.
Unique Experiences: My expertise in airbrushing and stilting adds an extraordinary flair to promotional events, ensuring your brand stands out in the most memorable way.
Creative Business Strategy Vision: With a blend of artistic talent and business insight, inherited from a lineage of creative and savvy minds, I am equipped to steer your brand towards innovative growth and expansion. I am a visionary for future business development, drawing from a rich heritage of art and commerce.
Needing a Creative Business Strategy? Let’s Connect
I’m Ashton Hanson, and I’m just getting started. If you’re ready to explore the intersection of art and strategy, join me on this journey. Let’s create something extraordinary together.
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